May 20, 2025, at the Google I/O event, Google introduced Veo 3 — a revolutionary AI video generation tool that’s already shaking the internet.
In just hours after its release, AI artists and filmmakers were showcasing remarkably realistic 8-second videos made using this new model. If you’ve come across these videos on your social media feeds, chances are you didn’t even realize they were artificially generated.
Veo 3 isn’t just impressive; it’s groundbreaking. The AI’s ability to create videos, audio, and even dialogue has pushed the boundaries of what we thought was possible in digital media. It doesn’t just generate photorealistic visuals; it produces complete soundscapes and conversations that accompany every video. The result? A viewing experience that’s so realistic, it’s hard to distinguish from reality. With features like consistent characters across clips and customizable camera angles, Veo 3 is changing the game entirely.
What’s even more astonishing is that this technology is already available to users through Google’s paid AI plans. It’s part of Gemini, Google’s Artificial Intelligence chatbot, and Flow, a filmmaking tool created with creatives in mind. Many filmmakers have already jumped on the Veo 3 bandwagon, using it to create impressive short films. And with this level of innovation, it’s only a matter of time before we see full-length movies made entirely by AI.
Take, for instance, the viral short film Influenders by Yonatan Dor. Created with Veo 3, the film features influencers reacting to an unexpected disaster unfolding in the background. In just a few days, Influenders racked up hundreds of thousands of views across social platforms. Dor said, “It took us around two days to complete the full piece, but Veo 3 is by far the most advanced Artificial Intelligence tool available. The dialogue and prompt-following features are game-changers.”
Artists like Alex Patrascu and Impekable have also shared their Veo 3-made videos, some of which have gone viral. And just recently, a Wall Street Journal reporter created an entire short film starring a virtual version of herself using Veo 3 — all in just 10 days. The ability to create content this quickly and with such detail is mind-blowing.
While the results are impressive, there are still a few signs that reveal the AI’s origins — like glossy visuals or jerky camera movements. But these flaws are rapidly disappearing. Not long ago, Artificial Intelligence-generated content was plagued by awkward glitches — like extra fingers or distorted faces. At this pace, it won’t be long before we’re unable to tell whether a video is real or generated by Artificial Intelligence.
Veo 3 has the potential to transform creative industries, but it also opens the door to serious misuse. While Google highlights its partnerships with filmmakers and artists, there’s also the dark possibility of bad actors using this technology to spread misinformation or create deepfakes. When we asked Google about this, they assured us that safeguards are in place, such as digital watermarks that make Artificial Intelligence-generated content traceable. “It’s crucial for people to be able to verify the content they see online,” a Google representative explained. “We’ve embedded the SynthID watermark in all Artificial Intelligence-generated content and are rolling out a detector for it soon.” Also read: Netflix and Prime Video Users Shocked by June 2025 Update)
Even with these safeguards, the big question remains: Do people actually stop and question the authenticity of what they see online? After all, the viral “emotional support kangaroo” video proves that most don’t.
There’s no doubt that Artificial Intelligence-generated videos will continue to flood social media and video platforms. The possibilities for both creative content and harmful deepfakes are endless. Although Google’s safeguards aim to prevent misuse, skilled AI artists can still create content that spreads misinformation. In fact, we’ve already seen news anchors appear in Veo 3 videos, raising concerns about the impact on trust in media.
If you haven’t already started asking yourself, “Is this real?” now might be the time to start. Because with Veo 3, we’ve officially entered an era where the line between reality and AI-generated content is blurrier than ever.